Artist Marketing
£494
Overview
The Artist Marketing Mastery course is a one-day intensive designed to help DJs, producers, and musicians grow their audience, build a strong brand, and effectively promote their music. You will learn how to define your brand, develop a marketing strategy, and maximise engagement across platforms such as Instagram, TikTok, YouTube, and Spotify.
The course covers organic growth tactics, paid advertising, and audience targeting, teaching you how to run effective ad campaigns on Facebook, Instagram, YouTube, and Spotify. You will also explore press outreach, playlist placements, and influencer collaborations to increase visibility. By the end, you will have a clear marketing plan and the tools to promote yourself successfully in the music industry.
Requirements
No prior experience or knowledge is needed to start this course. But your brand and artist's social platforms need to be cohesive and visually strong.
One-on-One Tuition
Lessons are delivered one-on-one at our Leeds studio, offering personalised instruction tailored to your pace and goals. Group lessons are not part of the curriculum, ensuring focused and effective learning.
Flexible Scheduling
The course is a one day course, which can be booked on any day of the week at your convenience. If needed, rescheduling is quick and hassle-free.
What Will I Learn?
- • How to define your artist brand and position yourself in the industry.
• Identifying your target audience and understanding how to attract loyal fans.
• Developing a structured marketing plan to maximise reach and engagement.
• Social media growth strategies tailored for Instagram, TikTok, YouTube, and Spotify.
• How to create a content schedule that keeps your audience engaged.
• Running effective paid advertising campaigns on Facebook, Instagram, YouTube, and Spotify.
• Understanding audience targeting and retargeting to maximise ad performance.
• How to pitch your music to press, playlists, and influencers for wider exposure.
• Networking strategies to connect with industry professionals, promoters, and curators.
• How to maintain long-term fan engagement and build a sustainable music career.
DJ Equipment & Music Studio
The Artist Marketing Mastery course will be held in the production and editing studio, providing a professional and immersive learning environment. This fully equipped space ensures access to industry-standard tools and software, allowing artists to develop their marketing strategies with real-world applications.
The studio setting enables live demonstrations of social media ad campaigns, audience targeting techniques, and branding strategies, ensuring a hands-on approach to learning. With high-quality screens, audio playback, and a controlled workspace, artists can analyse and refine their promotional efforts in a professional setting. This setup also allows for in-depth discussions, interactive learning, and personalised guidance throughout the course.
Our other courses
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Our beginner course is perfect for those new to music production, teaching you the essential tools, techniques, and workflows to confidently create your first tracks.
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⏱️ 4 lessons (2 hours each)
Intermediate Production Course
Take your skills to the next level with our intermediate course, focusing on advanced techniques, creative processes, and refining your sound to industry standards.
